Store-within-a-store
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A store-within-a-store is an agreement in which a retailer rents a part of the retail space to be used by a different company to run another, independent store.

This agreement is popular among filling stations and supermarkets. Many bookstores partner with coffee shops because customers often desire a place to sit and enjoy a drink while they browse. Companies employing this technique include BP/Amoco Sheetz, Exxon Mobil and Hollywood Video with its Game Crazy video-game boutiques.

Often the store-within-a-store is a owned by a manufacturer, operating an outlet within a retail companys's store. For example, the American department store Bloomingdale's has had such arrangements with Ralph Lauren, Calvin Klein, DKNY and Kenneth Cole. Neiman Marcus, another American department store, has had them with Armani and Gucci.

A study by business-school academics found that the arrangement works, because the retailer offers prime locations for which it can charge high rents, the manufacturer makes a higher profit than it would through a wholesale model,and the consumer gets a lower price and better service. The operator of the store-within-a-store can provide these benefits because it receives all profits, instead of having to share then with the retailer, as it would in the traditional split between manufacturer and retailer activities. The study also found that the arrangement works best for relatively non-substitutable goods, like cosmetics and brand fashions.[1]

Azuri Accessories - Fashion for Women
Operators of shops, concessions and shops within shops. The Azuri range is exciting, bright and fantastic value. Using their own design team, Azuri have created an ...
azuriaccessories.co.uk - Cached

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Note added at 15 mins (2012-12-30 11:00:01 GMT)
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Une suggestion.

Un ex.
http://www.sfr.com/nous-connaitre/clients-et-partenaires/112...



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Note added at 17 mins (2012-12-30 11:02:03 GMT)
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Autre ex. (sans tiret)
http://www.studiobaccarat.com/news/2012/05/02/ouverture-dun-...

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Note added at 23 mins (2012-12-30 11:08:18 GMT)
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In rapid succession, exclusive stores, shops-in-shops and sales agencies were established in many countries throughout Europe, Asia and America.
http://www.chinookcentre.com/en/centreinfo/Pages/Careers.asp...

Shops in shops—carefully planned designer boutiques located within bustling stores—typically feature impressive brands (such as Cartier),...
http://www.jckonline.com/article/289790-Shops_in_Shops.php

n parallel to expanding distribution in modern distribution channels, Vitec has partnered up with the best independent specialist stores worldwide installing shops in shops in trend setting cities like New York, Tokyo, Berlin, London, Paris, Shanghai and more, to deliver a full branded experience to all customer segments.
http://www.vitecgroup.com/Investors/Vitecinaction.aspx

French term (edited): boutique interne

Maybe?

"Boots plans in-store concessions"
"Struggling high street retailer Boots is to hit back at supermarkets by offering excess space at its stores to clothes retailers and mobile phone firms."
http://www.guardian.co.uk/business/2005/jun/30/highstreetret...

"The article reports on the move of Calvin Klein Cosmetics to replicate the in-store concession retail model online with major retailers in Europe, to support the launch of the fragrance Euphoria. The dedicated areas of the Web sites will be known online as brand rooms and replicate the in-store concessions."
http://connection.ebscohost.com/c/articles/19379775/calvin-k...