Glossary entry (derived from question below)
French term or phrase:
rivalise de douceur et de légèreté
English translation:
celebrates the return of warmer days with fresh, bright tones
Added to glossary by
Clare Hogg
Nov 9, 2013 21:18
10 yrs ago
1 viewer *
French term
Spain
My passion is your project
Native in: English 
Works in: French to English, Spanish to English, English
rivalise de douceur et de légèreté
French to English
Marketing
Cosmetics, Beauty
luxury cosmetics / online store
Hello,
I'm translating website content for a producer of luxury cosmetics: descriptions of all the new products in their upcoming SPRING collection.
I'd appreciate your help with translating the below marketing slogan. The first part clearly refers to the return of Spring/nice weather. It's the second part which I'm struggling to come up with a meaningful and snappy English translation for.
Les beaux jours sont de retour, le maquillage de XXXX **rivalise de douceur et de légèreté.**
Thanks in advance for any ideas you have!
Warm regards.
I'm translating website content for a producer of luxury cosmetics: descriptions of all the new products in their upcoming SPRING collection.
I'd appreciate your help with translating the below marketing slogan. The first part clearly refers to the return of Spring/nice weather. It's the second part which I'm struggling to come up with a meaningful and snappy English translation for.
Les beaux jours sont de retour, le maquillage de XXXX **rivalise de douceur et de légèreté.**
Thanks in advance for any ideas you have!
Warm regards.
Proposed translations
6 hrs
Sonia Geerlings
Australia
Australia
Native in English
Specializes in field
Australia
Cosmetics, Tourism & Marketing - NAATI
Native in: English 
Works in: French to English, English
Related KudoZ points
:
11
Selected
with fresh, bright tones
Some ways of turning it:
- XXXX makeup reflects/hails/celebrates the return of warmer days with soft, light tones / fresh, bright tones/tones as fresh as they are bright.
- XXXX makeup celebrates the warmer months with soft, light tones / fresh, bright tones/ tones as fresh as they are bright.
- Spring is in the air with XXXX makeup’s soft, light tones / fresh, bright tones (be careful: some companies do not like “ ‘s ” attached to their names)
- The fresh, bright tones of XXXX makeup announce the return of the warmer months.
- XXXX makeup rings in spring with its fresh, bright tones.
- XXXX makeup reflects/hails/celebrates the return of warmer days with soft, light tones / fresh, bright tones/tones as fresh as they are bright.
- XXXX makeup celebrates the warmer months with soft, light tones / fresh, bright tones/ tones as fresh as they are bright.
- Spring is in the air with XXXX makeup’s soft, light tones / fresh, bright tones (be careful: some companies do not like “ ‘s ” attached to their names)
- The fresh, bright tones of XXXX makeup announce the return of the warmer months.
- XXXX makeup rings in spring with its fresh, bright tones.
4 KudoZ points awarded for this answer.
Comment: "excellent ideas! Thanks very much!!"
+2
41 mins
Lorraine Dubuc
Canada
Canada
Native in French
&
English
Specializes in field
Canada
Related KudoZ points
:
4
Bright and tender springtime tones like no others
une idée
Example sentence:
Make up * introduces its new bright and tender springtime tones like no others
Peer comment(s):
| agree |
Yolanda Broad
: Lovely!
1 hr
|
|
Merci Yolanda!
|
|
| neutral |
Victoria Britten
: It's nice in itself, but I feel the comparison is an important concept in the source
1 hr
|
|
Thank you for your comment Victoria.
|
|
| agree |
Nikki Scott-Despaigne
: I like this one as anything too literal (with "vie for" for example), comes across as aggressive, which is the last thing you need here. (I've put your "like no other(s)" in a corner of my brain for use one day, if you don't mind?).
16 hrs
|
|
Merci Nikki!
|
1 hr
Verginia Ophof
Belize
Belize
Native in English
Belize
Near Native Proficiency in Source langua
Native in: English
Works in: Portuguese to English, Dutch to English, French to English
Related KudoZ points
:
16
brighter and softer than spring (tones)
suggestion
competes/takes on/with the softness and brightness of spring
competes/takes on/with the softness and brightness of spring
22 hrs
Spring is in the air with a little help from xxx
Following on from my point in the discussion, here is my tentative suggestion. Some may well say it is far removed from the original but we do understand the expression 'Spring is in the air' to mean 'lighter, milder, brighter etc. weather.
And I prefer 'help' to 'rival' - 'with a little help' is also a common expression as in the famous John Lennon song
You have to admit that at least it does sound natural and like a catchphrase -ok you don't HAVE to admit it
And I prefer 'help' to 'rival' - 'with a little help' is also a common expression as in the famous John Lennon song
You have to admit that at least it does sound natural and like a catchphrase -ok you don't HAVE to admit it
Discussion
The asker only asked for help with the second part, (maybe cos of the 10 word limit), but you don't know what s/he has in the first part.
Otherwise, what do we have?
The nice weather is back and xxx rivals 'brighter and softer than spring (tones) ?
The nice weather is back and xxx rivals with fresh, bright tones
Ok, I'm sure that Sonia and Verginia were not suggesting these catchphrases but we can't understand what you are suggesting either as the first part is missing
Surely we have to take the catchphrase as a whole and also very much as Lorraine says and then demonstrates.
This is just my opinion to try and help
Regards to all