Glossary entry (derived from question below)
Portuguese term or phrase:
consumo de futilidades
English translation:
consumption/purchase of trivial things/bric-a-brac/knickknacks
Added to glossary by
Aoife Ní Chinnéide
Oct 19, 2012 07:46
11 yrs ago
Portuguese term
consumo de futilidades
Portuguese to English
Bus/Financial
Retail
This appears in a text on negotiation in retailing:
"A negociação tem um contexto histórico com o varejo desde o seu surgimento até os dias atuais.
Em uma análise histórica encontramos desde Sócrates (filósofo grego que pregava em feiras livres contra o consumo de futilidades e o uso da barganha no momento de compra), passando pela Índia onde as especiarias eram o desejo de consumo da burguesia européia.
Até hoje o povo Indiano é culturalmente conhecido como dotado de ótimos negociadores".
Any sensible suggestions would be great, many thanks in advance :)
"A negociação tem um contexto histórico com o varejo desde o seu surgimento até os dias atuais.
Em uma análise histórica encontramos desde Sócrates (filósofo grego que pregava em feiras livres contra o consumo de futilidades e o uso da barganha no momento de compra), passando pela Índia onde as especiarias eram o desejo de consumo da burguesia européia.
Até hoje o povo Indiano é culturalmente conhecido como dotado de ótimos negociadores".
Any sensible suggestions would be great, many thanks in advance :)
Proposed translations
(English)
4 +2 | consumption/purchase of trivial things/bric-a-brac/knickknacks | Luciano Eduardo de Oliveira |
3 | impulse buying | T o b i a s |
Proposed translations
+2
3 mins
Selected
consumption/purchase of trivial things/bric-a-brac/knickknacks
.
Note from asker:
Thanks for your help :) |
4 KudoZ points awarded for this answer.
Comment: "Many thanks :)"
43 mins
impulse buying
Doesn't exactly capture the feeling of 'futilidades' but might work.
Two studies focused on impulsive purchase experiences. Feelings, considerations and ratings of purchase impulsiveness were measured with respect to a recent purchase by means of interviews immediately after the purchase in the shopping environment (Study 1) and through shopping diaries (Study 2). Feelings and considerations were measured by open-ended questions, which yielded a wide range of responses in each category.
http://opus.bath.ac.uk/13506/
Two studies focused on impulsive purchase experiences. Feelings, considerations and ratings of purchase impulsiveness were measured with respect to a recent purchase by means of interviews immediately after the purchase in the shopping environment (Study 1) and through shopping diaries (Study 2). Feelings and considerations were measured by open-ended questions, which yielded a wide range of responses in each category.
http://opus.bath.ac.uk/13506/
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