Glossary entry (derived from question below)
French term or phrase:
contrat d’écoute
English translation:
listener expectations
Added to glossary by
B D Finch
Jan 29, 2020 11:47
4 yrs ago
25 viewers *
French term
United Kingdom
Accurate, eloquent, timely
Native in: English 
Works in: French to English, Spanish to English
contrat d’écoute
French to English
Marketing
Media / Multimedia
radio/advertising
Le LU DIRECT représente la réactivité
et la tonalité chaude du média radio pour que votre message se fonde naturellement dans le contrat d’écoute de [radio station].
https://www.definitions-marketing.com/definition/contrat-dec...
Hi all,
In this sales pitch created by a radio station to attract advertisers, I'm looking to find an English terms that accurately reflect the meaning of "contrat d’écoute". There is a definition available at the link above.
Thanks in advance,
David
et la tonalité chaude du média radio pour que votre message se fonde naturellement dans le contrat d’écoute de [radio station].
https://www.definitions-marketing.com/definition/contrat-dec...
Hi all,
In this sales pitch created by a radio station to attract advertisers, I'm looking to find an English terms that accurately reflect the meaning of "contrat d’écoute". There is a definition available at the link above.
Thanks in advance,
David
Proposed translations
(English)
| 3 +3 | listener expectations |
B D Finch
|
| 5 -1 | (the radio station's) contract with (its) listeners |
Daryo
|
| 3 | audience advertising broadcast contract |
Juan Arturo Blackmore Zerón
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| 3 -1 | content |
Philippa Smith
|
Change log
Feb 10, 2020 14:45: B D Finch Created KOG entry
Proposed translations
+3
1 hr
Selected
listener expectations
I don't think one would use the term "contract" in this context, unless it was used in the qualified form: "unwritten contract".
Peer comment(s):
| agree |
philgoddard
2 hrs
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Thanks phil
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| neutral |
Daryo
: very good explanation, but as it happens the right "trade term" happens to be the most literal translation imaginable. // even in FR the fact that the "contract" is an implicit one is left implicit, given that **the intended audience** knows it.
6 hrs
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You could be right, but I can only find the term "contract with the audience" used in the context of theatre. Even then, it is often preceded by "implicit" or "unwritten".
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| agree |
Philippa Smith
: Reading the sentence again I think this could work well.
9 hrs
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Thanks Philippa
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| agree |
GILLES MEUNIER
15 hrs
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Thanks Gilou
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4 KudoZ points awarded for this answer.
Comment: "Thank you, the client confirmed that this is what was meant."
-1
2 hrs
Philippa Smith
Native in English
Works in field
29 years turning out perfect English
Native in: English (Variant: British)
Works in: French to English, Spanish to English
content
Going by the definition given in your link, I was thinking in terms of "listener promise" (along the same lines as a "brand promise"). Or "commitment to listeners"/"commitment to the listener".
However, going simply by the context of your text, I think you can just say "content" (implied: the content the radio guarantees providing to listeners). The sales message is, I think, that the ad will harmonise with the content the radio provides rather than being a jarring feature.
However, going simply by the context of your text, I think you can just say "content" (implied: the content the radio guarantees providing to listeners). The sales message is, I think, that the ad will harmonise with the content the radio provides rather than being a jarring feature.
Peer comment(s):
| disagree |
Daryo
: where have the listeners disappeared? - the term is about the listeners and their expectations from the radio station. // I could try again, and again ... but that won't bring "the audience" back from les oubliettes where you sent them ...
6 hrs
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-1
8 hrs
(the radio station's) contract with (its) listeners
The operative clause in his contract with the listeners to his three-hour programme was: 'No secrets.' The presenter and his audience shared everything.
https://www.independent.ie/opinion/analysis/sam-smyth-mighty...
same idea used in theatre:
A 'contract with the audience' refers to the agreement between theatre players and their audience that enables the former to communicate through mutually accepted theatre conventions, and the latter to suspend their disbelief.
http://www.ask-force.org/web/IP/Raby-Seeds-Contracting-Audie...
and in the printed press:
Complete information on the new lines was the subject of a contract with the readership: “We enter the renewal period of fashion ..
https://books.google.co.uk/books?id=JjFEDwAAQBAJ&pg=PT98&lpg...
What is the everyday nature of the ombudsman’s work?
The ombudsman collects criticisms and suggestions from media users as
well as explanations from the editorial board, management or administration,
and attempts to reconcile the two. Besides acting as a mediator, the
ombudsman also considers how the news outlet operates and points out
deviations from the implicit contract with the readership. For print media, all
these aspects are made public in a regular column.
https://www.osce.org/fom/31497?download=true
and ....
point of method made already.
pretty good example for those obsessed with the mantra "a literal translation must be a bad one" ...
It looks like the literal translation is the first one to check, however unlikely it seems a priori to be the good one.
--------------------------------------------------
Note added at 8 hrs (2020-01-29 20:02:33 GMT)
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l'écoute = those listening to the radio station, its audience => listeners
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Note added at 10 hrs (2020-01-29 21:52:11 GMT)
--------------------------------------------------
you could see some parallels with "le contrat social" (de Rousseau).
Peer comment(s):
| neutral |
B D Finch
: Your first reference is the only one in the context of radio, and it uses "contract" metaphorically.//You may well be right about it being "trade jargon". However, would "trade jargon" be used in a pitch to attract advertisers?
57 mins
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In FR it's not a formal contract, so why would you expect it to be a formal contract in EN?? Seems pretty clear that "contract with the audience of any kind" is widely used as "trade jargon" - and this ST **is** meant for people in the same trade!
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| neutral |
Philippa Smith
: Don't agree that literal works here./I'm afraid you're not a messenger, just sharing your opinion which we disagree with (and I kindly put a neutral not a disagree, so hardly shooting). Nothing convincing to be found out there.
2 hrs
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don't shoot the messenger - take a look at real-life samples - plenty to be found.
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| agree |
SafeTex
: I would have said "tacit" contract myself
3 hrs
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yes, you could add "tacit" but they are all (writer and intended readers) in the same business, they don't really need that added - they use the same jargon. Thanks!
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| disagree |
GILLES MEUNIER
: literal translation
9 hrs
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"two legs bad" (ask your MT for explanation...)
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| disagree |
Yvonne Gallagher
: total franglais
40 days
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12 hrs
Juan Arturo Blackmore Zerón
Mexico
Mexico
Works in field
Mexico
Confianza, certeza, creatividad.
Native in: Spanish (Variant: Mexican)
Works in: English to Spanish, Italian to Spanish, French to Spanish, and 6 more.
audience advertising broadcast contract
https://www.radiodetroit.com/resources/radio-101-terms/
https://www.skymedia.co.uk/wp-content/uploads/2016/03/Airtim...
https://www.skymedia.co.uk/wp-content/uploads/2016/03/Airtim...
Discussion
They would use and expect the other party to use the same jargon. If you replace the trade jargon by anything else, however much it's correct, you will make them look like "outsiders / amateurs". You wouldn't rewrite a medical report meant for another MD in "plain English"?