Glossary entry

French term or phrase:

les familles prioritaires

English translation:

priority product groups; priority product categories

Added to glossary by Carol Gullidge
Apr 29, 2009 13:30
15 yrs ago
1 viewer *
French term

les familles prioritaires

French to English Bus/Financial Marketing / Market Research
The term is in the bottom para:


- "CA net net HT", désigne :

Le chiffre d’affaires hors taxe facturé par XXX et ses entités locales, déduction faites de tous avoirs, remises locales sur facture et remises locales hors facture conditionnelles ou inconditionnelles, et toutes rémunérations versées dans le cadre de contrat de coopération commerciale et/ou de prestations de service dues par les entités locales XXX aux enseignes du groupe YYYY.

Afin de permettre ce développement, ******les familles prioritaires****** sur lesquelles la part de marché du Fournisseur dans les enseignes du groupe YYYY doit progresser sont les suivantes:

[unfortunately, this section is left blank, so provides no clues, and what follows the blank space is irrelevant: "Les données seront fournies trimestriellement pour la France,..."]
___________

So far, I have "priority products", but am very far from convinced by this effort.

Thanks in advance for any suggestions!

Proposed translations

8 mins
Selected

priority product-groups

It should work! I'm optimist...
Note from asker:
many thanks for the quick response! This is along the lines of what I had in mind, and sounds feasible.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks! I went for simplicity in the end to fit the register of the document, and this was the 1st of several good answers"
9 mins

priority households

A bit literal, I know.
Note from asker:
many thanks, Marian for the speedy response! It hadn't ocurred to me that this could be about households (quite the opposite!), but I shall look into this possibility
Something went wrong...
26 mins

target families or households

This might work
Note from asker:
Many thanks Chris> Again, I hadn't considered the possibility that this could be about families or households, but will look into it
Something went wrong...
+2
38 mins

the product groups//categories (to be given priority in boosting market share)

I don't think it is families or households because one would normally talk about "ménages" if that were the case.
I also think they would be described as "cibles" or some such thing, if it were families
Note from asker:
many thanks as ever, polyglot, for your invaluable help! I agree with your comments
Peer comment(s):

agree Lori Cirefice : yes, categories or groups
8 mins
agree MatthewLaSon : I think so, too, polyglot.
2 hrs
Something went wrong...
+1
41 mins

major product categories

major product groups is also fine IMO. Good luck.
Note from asker:
many thanks Sharon! I've incorporated categories in the glossary
Peer comment(s):

agree Miranda Joubioux (X) : or 'top product categories'
1 hr
thanks Miranda
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search