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Glossary entry

French term or phrase:

artisans et restaurateurs

English translation:

chocolatiers, pastry chefs and restaurateurs

Added to glossary by Yvonne Gallagher
Dec 7, 2011 13:21
12 yrs ago
3 viewers *
French term

artisans et restaurateurs

French to English Marketing Cooking / Culinary
This is from a brochure from a renowned chocolate makers to its potential customers (who are pastry chefs, chocolatiers, restaurant chefs, etc.)

Dans ce livret dédié aux fêtes de fin d’année, (chocolate brand) a pensé à vous, artisans et restaurateurs, pour vous proposer des recettes originales et pour que les fêtes qui arrivent vous laissent un souvenir indélébile.

I'm not sure how to say this in a snappy manner that will be specific enough yet easily understood by english speakers, and I'm not sure "artisans" will be appropriate in English.
Thanks.
Proposed translations (English)
4 +3 chocolatiers, pastry chefs and restaurateurs
4 +1 craftsmen and restaurant owners
3 self-employed businessman and restaurant owner
4 -1 confectioners and restaurant owners
Change log

Dec 21, 2011 13:39: Yvonne Gallagher Created KOG entry

Discussion

jasonwkingsley Dec 7, 2011:
food artists I said it somewhere else...
Philippa Smith Dec 7, 2011:
I really don't think you should stay literal with this - it's advertising - but let yourself come up with something jaunty and flattering: maybe along the lines of "..you, as the creators of chocolate magic" or "skilled craftspeople of the chocolate world" or something...
Lara Barnett Dec 7, 2011:
confectioners I always thought the term "confectioners" was refererring only to sweet and chocolate makers/sellers but the text is also addressing restaurant chefs in general.
jasonwkingsley Dec 7, 2011:
small shop and restaurant owners might work...
jasonwkingsley Dec 7, 2011:
Artisan might be ok as we all know, it is term for boulangers, charcutiers, patissiers, volaillers, etc. but limiting it to 'confectioners' would be incorrect I think.
Lara Barnett Dec 7, 2011:
@ Asker I can't make out if the "artisan" is making reference to chocolate artisans or artisans in general. Could you advise?

In the meantime, "Artisan" is a word that is spreading its usage around culinary and food industry in UK in my experience. I don't think that is a problem unless this is something specific that a more accurate word could be found for.

Proposed translations

+3
20 mins
Selected

chocolatiers, pastry chefs and restaurateurs

www.specialityandfinefoodfairs.co.uk/page.cfm/Link=24/t=m


... suppliers and chocolate products from a wide range of chocolatiers and producers. ... Pastry chefs and chocolate buyers from Fortnum & Mason, Harrods, Selfridges and The Fat Duck attended last year as well as restaurateurs, deli owners ...


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Note added at 23 mins (2011-12-07 13:44:29 GMT)
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I would also be tempted to use "patissier" for pastry chef but not many ghits for this



www.academyofchocolate.org.uk/academy/chocolate/awards.html


... retailers and restaurateurs to make enlightened choices about the chocolate ... UK's foremost chocolate experts, Damian Allsop, pastry chef and chocolatier, ...


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Note added at 25 mins (2011-12-07 13:46:53 GMT)
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you could also say "craft bakers and chocolatiers"

technobake.com/category/industry-news/


Professional bakers, caterers, restaurateurs, pastry chefs, cake decorators, chocolatiers, bakery directors, supermarket purchasing directors and other culinary ...












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Note added at 2 hrs (2011-12-07 16:04:44 GMT)
--------------------------------------------------

Sorry, thought I'd deleted the ads!

You can say "artisan chocolatier" also but then it's getting a bit long-winded and imo the word "chocolatier" on its own implies hand-made.

goparis.about.com/od/foodanddiningtoppicks/tp/Paris_chocolate.htm


A guide to the best Paris chocolate shops, where artisan chocolatiers concoct the very ... The world's most celebrated pastry chef, Pierre Herme has also won ...
Peer comment(s):
agree Rachel Fell
57 mins
thanks Rachel:-)
agree Theodora OB
2 hrs
thanks Theodora:-)
agree Karen Vincent-Jones (X) : Yes, this sounds right and covers the sort of 'artistes' who are their customers
6 hrs
many thanks Karen!
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
6 mins

self-employed businessman and restaurant owner

sugg.
Something went wrong...
-1
7 mins

confectioners and restaurant owners

By artisans, the text suggests pastry cooks since it deals with chocolate making. The book provides advice on how to make chocolate based recipes...
Peer comment(s):
disagree jasonwkingsley : Not necessarily confectioners, could be bakers for example
11 mins
Something went wrong...
+1
5 mins

craftsmen and restaurant owners

maybe better then 'artisans'

--------------------------------------------------
Note added at 12 mins (2011-12-07 13:33:56 GMT)
--------------------------------------------------

craftsmen is odd though...you might want to say 'food artists and restaurant' .. bit more marketing
Peer comment(s):
agree Alistair Ian Spearing Ortiz
1 hr
agree 3ADE shadab
1 hr
disagree Karen Vincent-Jones (X) : Craftsmen is too broad- it would include blacksmiths, potters, engravers, etc etc
7 hrs
Something went wrong...
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