Glossary entry (derived from question below)
Sep 15, 2011 17:11
12 yrs ago
English term
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balance
English
Marketing
Marketing
Telephone questionnaires
The term appears in the short sentence “Monitor for balance, note quota requirements”. This is a piece of instruction that the questionnaire designer is giving to the interviewer. Does anyone know what “balance” means in this context? Thanks in advance.
Responses
| 3 +7 | bias |
ClaraVal
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| 4 | equilibrio |
FVS (X)
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Change log
Sep 20, 2011 12:16: ClaraVal Created KOG entry
Responses
+7
4 mins
Selected
bias
Perhaps it could be reminding the interviewer to keep an eye on whether everyone they speak to is male/female or young/old.
This is my best guess given it says they should "note quota requirements" - perhaps their quota says they must interview 50% men and 50% women...
This is my best guess given it says they should "note quota requirements" - perhaps their quota says they must interview 50% men and 50% women...
Peer comment(s):
| agree |
Sheila Wilson
: I'm not sure that "bias" is really the best word, but I agree with the principle. I suspect they aren't supposed to ask 50 old women, followed by 50 young men, etc - they must keep the balance right from interview No. 1
4 mins
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Thanks Sheila, that's what I was trying to get at! :-)
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| agree |
Andrei Vrabtchev
1 hr
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Thank you, Andrei
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| agree |
Charles Davis
: I suppose "lack of bias", strictly speaking! It's almost certainly about making sure that the sample is representative, as you suggest.
1 hr
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Thanks, Charles - exactly!
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| agree |
Demi Ebrite
2 hrs
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Thanks, Demi :-)
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| agree |
Yvonne Gallagher
: yes, with Charles, representative with a lack of bias
3 hrs
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Thank you!
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| agree |
Phong Le
6 hrs
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Thank you :-)
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| agree |
Ashutosh Mitra
12 hrs
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Thank you!
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4 KudoZ points awarded for this answer.
5 mins
equilibrio
Is my suggestion.
Discussion