Glossary entry (derived from question below)
English term or phrase:
bullet with your company's name on it
English answer:
an innovation that will be fatal to your company
Added to glossary by
Cristina Bolohan
Nov 21, 2008 11:55
15 yrs ago
English term
Romania
MA in Translation Theory and Practice
Native in: Romanian (Variant: Romania) 
Works in: English to Romanian, French to Romanian, Italian to Romanian, and 1 more.
bullet with your company's name on it
English
Marketing
Marketing
Somewhere out there is a bullet with your company's name on it. [...] You can't dodge these bullets--you're going to have to shoot first. You're going to have to out-innovate the innovators."
Responses
+7
37 mins
Selected
an innovation that will be fatal to your company
'a bullet with your name on it' is a common English expression, going back to at least WWI as far as I know, and meaning literally 'the bullet that will kill you'. In this context, 'somewhere there's a bullet with you company's name on it' means that sooner or later, another person or another company will launch a product that is better than your product in the sense that customers prefer it to your product -- and if your customers stop buying your product, your company is doomed.
Peer comment(s):
| agree |
Bianca Jacobsohn
11 mins
|
| agree |
Andrew Mason
: A good description from Ken. Standard marketing precept: you need to keep out-innovating your competition, always try to be the technological leader.
1 hr
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| agree |
kmtext
3 hrs
|
| agree |
Caroline Moreno
: Yes, good explanation.
4 hrs
|
| agree |
Phong Le
14 hrs
|
| agree |
Alice Bootman
: I agree, good explanation.
1 day 6 hrs
|
| agree |
Polangmar
1 day 9 hrs
|
4 KudoZ points awarded for this answer.
Comment: "Thank you"
+1
14 mins
Some one who will take your company over or try to put you under
You have to try to take over companies before they try to take over you. Always someone gunning for you, there is always someone trying to out maneuver you in the market place. Shoot first, look to take over them before they try to take over you, try to get the market before they take it away from you.
there is always someone who has you in their sights.
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Note added at 41 mins (2008-11-21 12:36:22 GMT)
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there is a good Video on www.Youtube.com called "Who hid the cheese"
there is always someone who has you in their sights.
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Note added at 41 mins (2008-11-21 12:36:22 GMT)
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there is a good Video on www.Youtube.com called "Who hid the cheese"
Peer comment(s):
| agree |
Marlene Blanshay
: think of those war movies: Somewhere out there is a grenade with your name on it!
7 hrs
|
1 day 3 hrs
Ramesh Bhatt
Nepal
Nepal
Native in English
&
English
Nepal
Everyoung Global Intellectual Foundation
Native in: Urdu 
, English
Works in: English to Tibetan, Tibetan to English, English to Nepali, and 18 more.
English term (edited):
bullet with your company\'s name on it
(looking forward/devising to) overrun your company; murderous/ruthless competitor in the ambush
(looking forward/devising to) overrun your company; murderous/ruthless competitor of your company in the ambush are also legitimate options.
Note from asker:
| thank you |
Discussion