Glossary entry

English term or phrase:

flagship programmes

English answer:

eye-catching, impressive, outstanding programmes

Added to glossary by BrigitteHilgner
Apr 7, 2007 07:06
17 yrs ago
1 viewer *
English term

flagship programmes

English Marketing Marketing
Over the next decade, the Foundation is committed to investing US$60 million in flagship programmes, which will be used to provide clean drinking water to poorer communities, support HIV/AIDS and malaria programmes, enhance education and help young people to develop entrepreneurial skills.
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From a brochure about Coca-Cola company social responsiblity

Responses

+6
24 mins
Selected

eye-catching, impressive, outstanding programmes

So that people, when hearing or reading about Coca-Cola will say: Wow, that's the company who is involved in all these impressive programmes.
Certainly a good idea, but also a kind of advertising for Coca-Cola.
Peer comment(s):

agree cmwilliams (X) : yes, important, high-profile programmes// and Happy Easter to you too.
2 hrs
Thank you, cmwilliams. I think "high-profile" is a very good suggestion in this context. Have a nice Easter weekend!
agree Vicky Papaprodromou : Thanks, Brigitte. Have a Happy Easter, too! :-)
2 hrs
Thank you, Vicky. Have a nice Easter weekend!
agree Alison Jenner
4 hrs
Thank you, Alison. Have a nice Easter weekend!
agree Seema Ugrankar
16 hrs
Thank you, Seema. Have a pleasant day.
neutral juvera : Not the "eye catching" programme, but the one everybody ought to follow. Outstanding is a better word./No moral obligaton, but what is the purpose of a FLAGSHIP?!/What do you think, where does that expression come from?
1 day 3 hrs
The expression "flagship" does NOT include a moral obligation. // This is not about a ship but about marketing, see "flagship store", for example.
agree Hakki Ucar : for the best, the finest advertising
2 days 5 hrs
Thank you, Hakki.
agree Alfa Trans (X)
8 days
Thank you, Marju.
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4 KudoZ points awarded for this answer. Comment: "Thank you all!"
2 hrs

pls see ref

It is indeed a ship man! Salute the admiral...
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10 hrs

main programmes

:)
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