English to Swedish Marketing Advertising / Public Relations

From a dealer folder:

Retail. An experience zone.

New types of in-store media make shopping an entertaining and thought-provoking activity, encouraging longer times spent in-store. Practical guidelines and checklists on how to use the material and display products make it easy for shop personnel to make the highest impact in any type of space.

Behålla "in-store"?
"media baserade i butiken"?