Glossary entry

English term or phrase:

brand loyalty

Romanian translation:

loialitate faţă de marcă

Oct 14, 2008 07:54
15 yrs ago
5 viewers *
English term

brand loyalty

GBK English to Romanian Bus/Financial Marketing / Market Research
Definition from Yellowpencil:
The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors.
Example sentences:
Companies generated brand loyalty for their products at a time of minimal competition and when mass media were available at comparatively low costs. (JackMyers.com)
Whether intentionally malicious or innocuous in nature, any exposure to an online threat can impact corporate reputation and ultimately affect revenue, profitability and brand loyalty. (Electronic Retailer Blog)
Brand loyalty is influenced by a complex blend of attitudes, behaviors and customer experiences. Measuring customer loyalty should reveal if and how your loyalty investments are paying off. (Maritz)
Proposed translations (Romanian)
5 +2 loialitate faţă de marcă
Change log

Oct 14, 2008 04:02: changed "Kudoz queue" from "In queue" to "Public"

Oct 14, 2008 07:54: changed "Stage" from "Preparation" to "Submission"

Oct 17, 2008 07:54: changed "Stage" from "Submission" to "Selection"

Oct 17, 2008 08:54: changed "Stage" from "Selection" to "Completion"

Proposed translations

+2
15 mins
Selected

loialitate faţă de marcă

Definition from dictionar.netflash:
Masurarea gradului in care un consumator recunoaste, prefera si insista asupra unei anumite marci; loialitatea fata de marca rezulta in urma unei satisfactii prelungite pe care consumatorul o are din partea unui produs si care il face sa cumpere produsul fara a se gandi prea mult asupra deciziei de cumparare.
Example sentences:
Întârzierile de performanţă ale aplicaţiilor nu sunt doar costisitoare dar pot eroda active nepreţuite ale afacerii, precum satisfacţia clientului şi loialitatea faţă de marcă... (romsym)
Peer comment(s):

agree Cristina Butas
1 day 18 mins
Mulţumesc!
agree Cristian Brinza
2 days 23 hrs
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4 KudoZ points awarded for this answer.
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