Glossary entry

English term or phrase:

brand leader

French translation:

premier produit de marque

Added to glossary by :::::::::: (X)
Aug 12, 2007 07:31
16 yrs ago
English term

brand leader

English to French Medical Medical: Pharmaceuticals MA
...basic tablets and those of the //brand leader// were investigated and found to be comparable...

Proposed translations

+3
6 mins
Selected

premier produit de marque

c'est-à-dire le produit de marque équivalent qui est leader sur le marché (il y a souvent plusieurs marques, pour des médicaments comme le paracétamol, par ex.)
Peer comment(s):

agree GILLES MEUNIER
12 mins
Merci
agree LM Loh : http://www.emarketing.fr/Glossaire/ConsultGlossaire.asp?ID_G...
1 hr
Merci
agree Sokratis VAVILIS
2 hrs
Merci
Something went wrong...
4 KudoZ points awarded for this answer.
18 mins

le numéro un du marché

je dirais - entre le produit de base (sans doute le générique) et celui qui est n° 1 du marché
Something went wrong...
4 hrs

la marque leader

Just a suggestion. It is often used in marketing, so maybe it applies well to the health sector too..
Something went wrong...
6 hrs

marque chef de file

on l'utilise beaucoup, ici au Canada
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search