Sep 2, 2004 23:53
19 yrs ago
3 viewers *
Spanish term

en sala

Spanish to English Marketing Marketing
The same market survey. I know exactly what these sessions "en sala" are, but only ever spoken about them in Spanish :-)

Se ha realizado un test en ciego monádico pareado y de preferencias *en sala* y la captación de los entrevistados se ha efectuado por el método de “Mall intercept” (captación in situ).

Many thanks,
Andy

Proposed translations

2 hrs
Selected

central location test (CLT)

"Preferencias en sala" sounds as though it could possibly be preferences identified through a CLT, in which a central site is used for conducting the interview and the sample is either a convenience sample, such as traffic in a shopping mall, or a sample prerecruited to specific criteria and invited to an interviewing location.

Other marketing terms at:
http://www.mrsi.com/interviewing.html
http://216.239.39.104/search?q=cache:IDx2iqkgOPUJ:www4.gartn...
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4 KudoZ points awarded for this answer. Comment: "Many thanks Deborah - you answer fits in exactly with the context. Thanks also to Tom."
+2
1 hr

in-house

guessing

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Note added at 2 hrs 12 mins (2004-09-03 02:05:30 GMT)
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I will change my confidence level to 5 (no longer guessing) based on: http://www.websters-online-dictionary.org/definition/english...
Peer comment(s):

agree asil
1 hr
Thanx!
agree Nora Bellettieri
10 hrs
Thanx!
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