Glossary entry

German term or phrase:

Mehrthemenumfrage

English translation:

omnibus (survey)

Added to glossary by Textworks Translations
May 29, 2007 12:27
16 yrs ago
German term

Mehrthemenumfrage

German to English Social Sciences Surveying statistics
Kennt ein(e) KollegIn zufällig den Fachterminus für eine Mehrthemenumfrage (ich glaube auch Omnibus-Befragung genannt)?
Vielen Dank!

Proposed translations

7 hrs
Selected

omnibus (survey)

It IS called an omnibus or an omnibus survey. Having worked in market research for 12 years now I am sure that this is a standard term.

An omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview. Usually, multiple research clients will provide proprietary content for the survey, while sharing the common demographic data collected from each respondent.
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4 KudoZ points awarded for this answer. Comment: "This is excellent and that's what I'll use for the text now!"
+5
2 mins

multi-topic survey

gets its share of googles

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Note added at 3 mins (2007-05-29 12:31:00 GMT)
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Langenscheidt = "omnibus survey"
Peer comment(s):

agree Susan Zimmer
5 mins
thx
agree Sandra SAYN (X)
23 mins
thx
agree Nesrin : "omnibus survey" seems to be very common, but almost exclusively used on UK sites (e.g http://www.statistics.gov.uk/STATBASE/Source.asp?vlnk=657)
45 mins
thx for the link
agree Julia Lipeles
1 hr
thx
agree jccantrell
2 hrs
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28 mins

multiple subject survey / questionnaire

Just increasing the choices of answers.
Peer comment(s):

neutral Kim Metzger : topic or subject - what's the difference?
1 hr
As said increasing the choices. Especially on terms of wording. Nothing else!
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