Glossary entry (derived from question below)
German term or phrase:
authentische Standkonzepten
English translation:
(commercially) appropriate stand designs
Added to glossary by
David Williams
Oct 26, 2011 11:49
12 yrs ago
German term
Germany
Scientific & technical expertise
Native in: English (Variant: British) 
Works in: German to English
authentische Standkonzepten
German to English
Marketing
Media / Multimedia
Trade fairs
Context:
"Authentische Trends für die Metropolen der Welt. Vom Klassiker bis zum Newcomer. In authentischen Standkonzepten, lebendigen Lounges und vier Themenwelten:"
This is about a shoe trade fair. Obviously, the literal translation would be "authentic booth/stand concepts", but that doesn't really seem to make much sense to me (as if there could be fake/phoney concepts). What does it REALLY MEAN?
* Sentence or paragraph where the term occurs: See above
* Document type: Leaflet about a trade fair
* Target audience: Trade fair exhibitors
* Country and dialect (source): German
* Country and dialect (target): British English
Note: Although ProZ recommends that I wait 24 hours before selecting a best answer, to allow pros from around the world to research and answer, my deadline is urgent, so an answer well within 24 hours would be VERY much appreciated.
"Authentische Trends für die Metropolen der Welt. Vom Klassiker bis zum Newcomer. In authentischen Standkonzepten, lebendigen Lounges und vier Themenwelten:"
This is about a shoe trade fair. Obviously, the literal translation would be "authentic booth/stand concepts", but that doesn't really seem to make much sense to me (as if there could be fake/phoney concepts). What does it REALLY MEAN?
* Sentence or paragraph where the term occurs: See above
* Document type: Leaflet about a trade fair
* Target audience: Trade fair exhibitors
* Country and dialect (source): German
* Country and dialect (target): British English
Note: Although ProZ recommends that I wait 24 hours before selecting a best answer, to allow pros from around the world to research and answer, my deadline is urgent, so an answer well within 24 hours would be VERY much appreciated.
Proposed translations
(English)
| 3 | commercially appropriate |
Lancashireman
|
| 4 | customised stand concepts |
Werner Hehn
|
| 4 | eye-catching stand designs |
philgoddard
|
| 3 +1 | original/authentic booth/stand designs |
Ramey Rieger (X)
|
Proposed translations
5 hrs
German term (edited):
authentisch
Selected
commercially appropriate
commercially appropriate designs for your trade fair stand
stand designs that are appropriate to the product
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Note added at 82 days (2012-01-16 16:36:12 GMT) Post-grading
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Thanks, David. Good to see you back in action.
stand designs that are appropriate to the product
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Note added at 82 days (2012-01-16 16:36:12 GMT) Post-grading
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Thanks, David. Good to see you back in action.
4 KudoZ points awarded for this answer.
Comment: "Many thanks, although I also like "eye-catching stand designs" and think it would have worked well in the given context."
37 mins
Werner Hehn
Native in German
&
English
bi-lingual, bi-cultural, perfectionist
Native in: English , German
Works in: English to German, German to English
customised stand concepts
The German term "authentisch" is rather inappropriate here in my opinion. Since the target audience is "trade fair exibitors", I presume the customer's aim is to sell his stand building services. Clients will wish their stands to be customised to their individual businesses/sectors.
Note from asker:
| Thanks! This (or rather, "customised stand concepts and designs") is actually used by/in connection with this customer. |
38 mins
philgoddard
United States
United States
Native in English
United States
Six languages into flawless English
Native in: English
Works in: German to English, French to English, Spanish to English, and 4 more.
Related KudoZ points
:
16
eye-catching stand designs
Or stylish - you basically need some kind of positive adjective because "authentic" doesn't work.
+1
46 mins
original/authentic booth/stand designs
authentic isn't really bad - at least they're trying for a new word in the context.
Peer comment(s):
| agree |
oa_xxx (X)
: original would work, the other ideas are good/better perhaps but nothing to do with the German so if you do go for something completely different would suggest to the client that they change the DE too ;)
54 mins
|
|
authentic has an artistic touch to it in English. I can imagine they took it from English originally. Thanks for the thumbs up, Orla, enjoy the sun, if you have it!
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Discussion