Apr 22, 2004 14:05
20 yrs ago
German term
IanW (X)
Hintergründigkeit
German to English
Other
Marketing
"Ein weiteres zentrales und übergreifendes Kennzeichen der Limonade-Marke XYZ besteht in ihrer Beständigkeit und Unveränderlichkeit, deren Kehrseite in der kaum wahrnehmbaren Hintergründigkeit und geringen Präsenz der Marke sichtbar und für die Verbraucher erlebbar wird."
This is from a head-wrecking market research text. Can anyone suggest a decent translation for "Hintergründigkeit" and/or "hintergründig"?
Many thanks
Ian
This is from a head-wrecking market research text. Can anyone suggest a decent translation for "Hintergründigkeit" and/or "hintergründig"?
Many thanks
Ian
Proposed translations
(English)
| 3 +4 | inconspicuousness |
NGK
|
| 4 | perhaps |
gangels (X)
|
| 4 | subliminal perceptibility |
Robert Schlarb
|
| 3 | subtlety |
Kim Metzger
|
| 3 | subtleness |
Hildegard Fatahtouii
|
| 3 | self-effacing (or obscure) image and low market profile |
CMJ_Trans (X)
|
| 3 | reputation |
Tanya Fox
|
| 3 | barely perceptible obscurity |
Lori Dendy-Molz
|
Proposed translations
+4
6 mins
German term (edited):
Hintergr�ndigkeit
Selected
inconspicuousness
kaum wahrnehmbaren Hintergründigkeit und geringen Präsenz >>
inconspicuousness and low-key presence
inconspicuousness and low-key presence
Peer comment(s):
| agree |
Steffen Walter
1 min
|
| agree |
Agius Language & Translation
: this is the one for me!
20 mins
|
| agree |
silvia glatzhofer
: that's it! what a nice line of vowels
32 mins
|
| agree |
Harald Moelzer (medical-translator)
14 hrs
|
4 KudoZ points awarded for this answer.
Comment: "Thanks Norbert et al"
6 mins
Kim Metzger
Mexico
Mexico
Native in English
Mexico
Committed to Quality and Service
Native in: English (Variant: US) 
Works in: German to English
Related KudoZ points
:
215
German term (edited):
Hintergr�ndigkeit
subtlety
Hintergründig - enigmatic, cryptic, obscure, profound, abstruse, subtle
Reference:
3 mins
Hildegard Fatahtouii
Native in German
Works in field
quick - reliable - experienced
Native in: German 
Works in: English to German, Italian to German, Italian to English, and 3 more.
Related KudoZ points
:
3
German term (edited):
Hintergr�ndigkeit
subtleness
how about that?
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Note added at 19 mins (2004-04-22 14:24:55 GMT)
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so maybe you like backdrop?
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Note added at 19 mins (2004-04-22 14:24:55 GMT)
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so maybe you like backdrop?
21 mins
perhaps
in its barely noticeable exposure....
like in 'market exposure'
like in 'market exposure'
34 mins
self-effacing (or obscure) image and low market profile
might be one way out
42 mins
German term (edited):
Hintergr�ndigkeit
reputation
What about it?
1 hr
Lori Dendy-Molz
Germany
Germany
Native in English
Specializes in field
Germany
Experienced journalist and marketing pro
Native in: English
Works in: German to English, English
Related KudoZ points
:
77
German term (edited):
Hintergr�ndigkeit
barely perceptible obscurity
just a thought
5 hrs
Robert Schlarb
Native in German
&
English
Works in field
Bilingual German-Canadian researcher
Native in: English , German
Works in: German to English, English to German, French to English, and 1 more.
Related KudoZ points
:
16
German term (edited):
Hintergr�ndigkeit
subliminal perceptibility
...and low brand awareness
we are talking about the fringes of brand perception, the "twilight zone", so to speak
we are talking about the fringes of brand perception, the "twilight zone", so to speak
Discussion